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Adam Mulvaney


Personalised Training and Group Fitness in a non intimidating environment
Specialize In

My area of expertise is making a fitness program fun, and taking into consideration your needs.


I have been in the fitness industry for over 10 years and led thousands of clients of all ages to success. At Efm North Melbourne we are the right fit for you, we are the friendly face that greets you by name and are by your side every step of the way on your journey to be the best you can be.



North Melbourne – RMH City Campus
Industry experience, including time in EFM

I have worked in the industry for 12 years.

I am a qualified Engineer and while playing a number of sports at state league levels I decided to get qualified in the fitness industry. I started working in the industry full time and realised that working with people was an absolute strength and over the next 12 months I transitioned into the industry full time.

Since then I have been an owner of 5 EFM Health Clubs across South Australia and Victoria, I have been South Australia’s fitness professional of the year, a winner in EFM Health Clubs franchisee of the year multiple times and trained 1000’s of people during this time.

Area of expertise
My area of expertise is making a fitness program fun, and taking into consideration peoples' needs. I see so many trainers out their that know every exercise under the sun but have no idea how to relate to people. So my philosophy is if I can create the ultimate environment to keep people coming back you just get results. My very first EFM members that joined me in 2003 are still attending EFM Health Clubs today.
Favourite cardio machine
For my personal exercise they all have their pro’s and con’s, however, I probably like the cross trainer. In regards to training people I just like mixing it up and using the variety.
Favourite exercise:
I love using kettle bells. They flexible, and you can do anything in fitness using kettle bells.
Are you a morning or afternoon exerciser?
My favourite time to train is mid morning.
Best thing about EFM
My favourite thing about EFM is the concept or model. I moved from a professional career into EFM because I felt that the concept of personalised fitness coaching was the best way for people to receive lifestyle changes. On average an EFM session costs between $5-$10, which is incredible value for members.
Favourite motivational quote
If you do not find time for exercise you will have to find time for illness.
What would you be doing if you weren't an EFM Franchisee?
Over the years I have developed into a good public speaker. This year I had the pleasure of speaking in front of 8000 people in Asia. It is a rush to empower so many people at once.
Who inspires you and why?

I will say Michael Jordan because I love how he revolutionised basketball. He also has an incredible story of success and failure, plus I admire the fact that when he had reached the pinnacle of his sport he tried to move into other sports for success, and when that did not work he returned to greatness at basketball again.

Outside of sport he has also been very successful in business. There are lots of people that I could put into this category.

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