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EFM is the best gym I have ever been to and they have me for life.

Simon Connelley , EFM Currie St (SA)

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EFM Fitness Business Melbourne, Adelaide and Other Capital Cities

Australia’s most innovative fitness business franchise model

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About EFM:

EFM Health Clubs (Executive Fitness Management) is a fitness franchise with over 19 years of experience and 60 fitness franchises across Melbourne, Sydney, Adelaide, Brisbane, Launceston and regional centres.

EFM has three distinct and unique fitness business models:

1. Onsite Fitness Businesses at hospitals where we run fitness programs for staff of the hospital, with over 20 of these hospital programs currently operating throughout Australia.
2. Onsite Fitness Businesses at schools where we run fitness programs for the school and local community, with over 25 of these school programs currently operating throughout Australia.
3. Onsite Fitness Businesses for corporate organisations where we run fitness programs for staff of the organisation, with over 30 of these corporate programs currently operating throughout Australia.

Service to members:

We’ve successfully blended the offerings of a personal trainer and commercial gym and provide members with a unique Personal Fitness Coaching experience that is very affordable. EFM is closely aligned to a Personal Trainer in terms of service to members, but our low cost business model allows us to price the service more closely to commercial gym memberships.

At EFM we aim to create a sustainable, regular exercise habit for members, and very much back up this promise with our Flexible Monthly Membership structure. From a business model perspective, the membership structure means EFM is an attractive alternative for the many people who have tried and failed on a 12 month contract with large commercial gyms and circuit gyms.

The EFM philosophy is that no two members are the same and that every member has differing needs. Therefore, EFM members receive a Fitness Coach every session that tailors their workout towards their individual goals. The relationship is very much like a player-coach relationship in a team sport scenario.

Essentially, EFM is an ideal place for anyone looking at joining a gym or health club. The membership structure is flexible and affordable, the ongoing member support and guidance is unrivaled by commercial gyms, sessions are time-effective and the focus of Fitness Coaches is very much towards member satisfaction and results.

Franchisor services & fitness franchise support for Franchisees:

As an EFM Franchisee, you have access to the same Franchising benefits provided by other reputable Franchise systems:

Ongoing training and support
Club launch systems
Group and Local Area Marketing
Buying power, including finance provided for equipment
Nationally routed 1300 number
A successful team of like-minded Franchisees that network with each other monthly
Custom built Member Records System
Comprehensive Operations Manual
Easy to use finance systems that makes membership billing easy!

Here's an EFM Franchisee's advantage over every other gym and fitness Franchise:

1. Low Cost or Rent Free Fitness Business Facility: The majority of our Franchisees pay no rent at their studios. Find another PT or Gym Franchise that can offer you such a dramatic expenditure saving and we'll eat our sweat towel!
2. Unique hospital, school and corporate captive audience: We position our clubs onsite at organisations where there is an existing captive market. Convenience being a requirement for people today, you'll struggle to find a competitor that can compete with you for convenience. In many cases, our clubs are just down the hallway for the nursing staff at a hospital, the office worker in a corporate organisation or the school community at our school-based clubs.
3. Our service offering to members: We offer members the affordability of a membership priced comparatively to a commercial gym, the personalised programming of a Personal Trainer and the convenience of a gym which in many cases is onsite at the member's workplace. Of course, there's much more to what we offer, but that's the crux of it. And it works.

Qualifications & experience:

EFM’s success is largely due to the Franchise group’s continuous collective input and working efficiently as a team. All Franchisees are encouraged to add input to the business and our future direction. EFM Franchisees have entered our system from a range of backgrounds ranging from Casual Fitness Coaches and EFM members, to Personal Trainers and Franchisees in other Franchise systems, to people looking for a career change.

Are you an existing Personal Trainer or running your own PT studio?

If you have an existing Personal Training business, re-locating/re-branding your studio to an EFM could potentially increase your profit margins, by moving into a rent free facility. EFM is suited to Personal Trainers who have a passion for helping clients, but are looking to escape the daily back-to-back session grind to allow an enjoyable lifestyle for themselves. We have had many Personal Trainers join the EFM group and achieve great success through utilising our business model and systems.

We have a number of upcoming club locations available now: